The American military realized this was a PR dream, and began putting out press releases on the whereabouts of Santa each year, with comical stories added in too, with the North American Aerospace Defense Command (NORAD) taking over. Legend has it a Sears catalog accidentally printed the Colorado Springs' Continental Air Defense Command (CONAD) Center’s phone number instead of a Santa hotline in Christmas 1955 and began to receive calls from children hoping to speak to Klaus himself. They're only slightly cursed.įun fact: Santa tracking as a tradition is almost 70 years old, but it all started as a happy accident in Christmas 1955. In keeping with the 'AI everywhere' theme of 2023, we've also asked Midjourney to create some images of the big man himself as he travels around the world celebrating various regional traditions. We'll be following all of his movements using the two most popular trackers, NORAD and Google, and will be bringing you live updates throughout the day. Santa started at the International Date Line and his trip will take him through the South Pacific, then across to New Zealand and Australia, followed by Asia, Africa, Europe, North America, and lastly Central and South America. It's beginning to look a lot like Christmas, and we're getting into the festive spirit here at TechRadar! The big news is that St Nick has already covered a good chunk of the globe, and we're tracking his journey live all the way.
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